BRAND

Lancôme

ABOUT

Julia Roberts Smile-Activated Vending Machine

To promote Lancôme’s iconic La Vie Est Belle fragrance during the Julia Roberts campaign, we created an innovative vending machine experience. The machine featured a smile-recognition system inspired by Julia Roberts’ signature smile. Guests who shared their best smile and entered their email received exclusive samples. Their photos were also captured during the interaction and sent directly to their email, creating a personalized and memorable brand connection that embodied the essence of La Vie Est Belle.

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